brand definition:
white, symbolizing purity, hygiene and professionalism;
white cross, to deduce and come from the red cross, for incontinence target population health care, advocacy: professional care, comfortable nursing concept of freedom, and actively help patients regain confidence, establish a ardently desire a better life.
brand positioning:
china adult diaper care expert;
brand connotation:
through professional products and professional nursing services, patients can be clean and hygienic and regain confidence in life.
brand slogan:
comfortable and free, regain confidence;
brand personality:
warm, friendly and caring, white cross is like your family around you, giving you meticulous care and care;
